I am over the moon right now because the new logo for the site has just come out of the presses… er, Photoshop. I wanted to early on establish the identity and the branding of the site, and I am very glad that I now have something that fits just right.
The initial idea of naming this site No Sleep Noni was something that my home gal Timmy Potenciano and I thought about during one of our late night chat sessions where we usually talk about everything, from men to our quarter life crises; anything gustatory to profound existential stuff. Timmy’s work in marketing and advertising has won for her company and clients prestigious awards, and I am so lucky to have her in my close circle of artsy and cultured friends.
She stressed the importance of having a brand and identity that reflects who you are, and a good way to start is to have an alliterative and catchy name that has.. well, your name in it. If it’s going to be a personal brand, then it may as well have Noni in it, lest you all forget that I’m the hot bitch in charge here. So that’s the story of how
I met your mother this blog came to be called such.
To complete the branding and the look of this site, I tapped my good friend, designer and artiste extraordinaire Paolo Balderia to design the logo. Pao does graphics for a climate change advocacy arm of the government. He is also cute as all hell, but I digress. Pao was the one who came up with the idea of putting a crescent moon on the logo as a metaphor that will wrap up the whole Noni-should-get-more-effing-sleep schtick that I am going for with this website.
Here it is, by the way:
Applause for Pao’s creative genius. Woot woot!
I love that the whole design process was his and I had very little to contribute. The initial sketch I did of the design I wanted was so pathetic, he agreed right there and then to help a desperate man out. I asked him to create for me a rectangular logo that is more typographic than pictographic. The logo that I wanted should also convey the message of the blog: that yours truly is a restless nocturnal creature. The crescent moon is of course a symbol of Islam, something that resonates with me on a more spiritual level.
Quite a job he did, though, eh? He encapsulated what I really wanted for a logo based on what he read from a draft of the About page for this site, and things took off from there.
The look of the logo reminds one of a city skyline on a clear night, when all the lights have gone out and the moon is up and bright (wow, that actually rhymed. Bravo, me!). It evokes a very nocturnal feel especially because of the block letters, which represent shuttered city buildings, they way it is when a city grinds to a halt at nighttime.
The “N” and the crescent was then made into the Favicon of the website.
See kids, the moral of this story is: make good friends out of folks who are supportive and are good with what they do. This site will probably be a proper mess without Ernie (developer), Timmy (branding consultant) and Paolo (graphic designer) to guide me along. I must have saved a lot of forests from being cut down or rescued people from burning buildings in a previous life, because I am ever so blessed to have such talented and beautiful people around me who are always willing to lend a helping hand.
What do you think about the logo? Let me know in the comments section, you guys!